Malnutrition and micronutrient deficiencies continue to be pressing issues in India. GreenDay, an innovative agri-startup, is addressing these challenges head-on by offering a range of biofortified foods to consumers. In this blog, we'll explore how GreenDay's biofortified products are playing a crucial role in promoting better nutrition and overall health in India.
Understanding India's Nutritional Crisis
India faces a dual burden of malnutrition, with millions of people suffering from both undernutrition and micronutrient deficiencies. The consequences of this crisis include stunted growth, cognitive impairment, and increased susceptibility to illness. To tackle these issues, innovative solutions like biofortification are essential.
GreenDay's Role in Biofortification
GreenDay has stepped up as a pioneer in the biofortification space, working closely with farmers to cultivate nutrient-dense crops. By establishing agri-input retail stores at the farm gate, GreenDay is able to procure biofortified products directly from farmers, ensuring the highest quality and freshness for consumers.
The company's portfolio of biofortified foods includes iron-rich rice, high-zinc wheat, and protein-rich pulses. These nutrient-packed products offer a simple yet powerful way for consumers to address micronutrient deficiencies through their daily diets.
Empowering Farmers and Strengthening Communities
In addition to providing consumers with healthier food options, GreenDay is committed to empower farmers and strengthen rural communities. The company supplies farmers with high-quality seeds, as well as expert guidance on cultivation techniques for biofortified crops. GreenDay also ensures that farmers receive competitive prices for their produce, which in turn encourages more farmers to adopt the cultivation of biofortified crops.
Spreading Awareness and Driving Change
GreenDay recognizes the importance of raising awareness about the benefits of biofortified foods in India. Through various campaigns, the company educates consumers about the nutritional advantages of their products, as well as the environmental and social impact of supporting biofortified agriculture.